Korean Food is known for its bold flavours, varied textures, and harmonious balance of different elements. It is deeply rooted in tradition but has evolved, incorporating influences from neighbouring countries and international cuisines. Korean food has also gained popularity in different neighbouring countries like India. As Indians are fanatical about everything spice, they have started indulging in Korean dishes like Kimchi noodles becoming one of the most popular dishes.

There are various reasons for the drastic increase which follow below:

1. Rise in Popularity: Korean cuisine, including dishes like kimchi noodles, bulgogi, bibimbap, and Korean BBQ, gained popularity in India. Korean restaurants and food festivals featuring Korean dishes started to attract attention, especially in metropolitan cities.

2. Korean Street Food: Korean street food, known for its unique flavours and variety, has been embraced by Indian food enthusiasts. Popular Korean street snacks like tteokbokki (spicy rice cakes), odeng (fish cake skewers), and hotteok (sweet pancakes) have found their way into the Indian food scene.

 

3. Influence on Fusion Cuisine: Korean ingredients and flavours have been incorporated into fusion dishes by chefs in India. This blending of Korean and Indian cooking elements results in innovative dishes that cater to the evolving taste preferences of consumers.

4. Health Consciousness: Korean cuisine is often perceived as healthy due to its emphasis on fresh vegetables, lean proteins, and fermented foods. This aligns well with the growing health-conscious trend in India, contributing to the appeal of Korean dishes.

5. Social Media Impact: The influence of social media, particularly platforms like Instagram and YouTube, has played a significant role in spreading awareness about Korean food trends. Food bloggers and influencers often share their experiences with Korean cuisine, showcasing its visual appeal and distinct flavours.

6. Cooking at Home: With an increase in awareness and access to Korean ingredients, more people in India have been experimenting with cooking Korean dishes at home. Online platforms and recipe websites have facilitated the sharing of recipes and cooking tips, contributing to the DIY trend. 

 

With this growing trend, Keya is also working towards launching a special Korean instant noodle along with some other never-before-seen flavours to satiate your Korean food and noodles cravings.